The consequence of missing something essential spans a gigantic list of symptoms from fatigue and skin issues to cardiovascular disease, chronic illness, and obesity. 

Do you take drugs or supplements in hopes of fixing a symptom?

How do you choose?
 
There are 1000s of items you can choose. The truth is you are throwing darts unless you look at the body as a complete system. 

Does beetroot increase blood flow. Yes. But will that optimize the body?  No.

Does 2 grams of dried fruit powder increase your health.  Not significantly 

You NEED magnesium. Hyped Isolated nutrients help but do not solve the problem.  If taking a single item solved our health crisis we would have solved it long ago. 

Does a scoop of powder with 100+ ingredients increase your health?  Tiny amounts of many things are great for marketing but not health. 
 
The thing is all these approaches help a little but your body is a system and it requires specific items or it will not function optimally. In the best case, performance declines; in the worst case, disease emerges. There are non-negotiable items needed in the right amounts and the right time. You can't half fix it.

If you want to bake a cake you must have all the ingredients. It doesn't matter how much flour you have if you don't have eggs you don't get a cake. 

H7 is not throwing darts or chasing symptoms.  We set out to optimize the body as the logical starting point.